TD Bank — Data Integration & Risk Management
Credit Risk Scoring with Third-Party Data
+22%
Approval Increase
On Target
Risk Maintained
6 months
Integration Time
Overview
Built 0-to-1 credit risk product integrating external behavioral and financial signals, increasing approval rates 22% while maintaining risk exposure through intelligent decisioning.
The Challenge
Conservative credit decisioning based solely on traditional bureau data resulted in declining approval rates and missed revenue opportunities from creditworthy customers with thin files or non-traditional financial histories.
The Approach
Led 0-to-1 product development starting with opportunity analysis showing approval rate decline. Evaluated data partnership landscape identifying behavioral and financial signal providers. Conducted privacy and compliance review establishing governance framework for external data. Designed API integration architecture supporting real-time enrichment of credit decisions. Built data pipeline infrastructure with quality monitoring. Integrated third-party signals into ML decisioning models with explainability requirements. Ran controlled A/B tests validating 22% approval lift while monitoring risk metrics. Created monitoring dashboards tracking data quality, model performance, and business outcomes.
Key Outcomes
- Increased credit approval rates by 22% through enhanced risk signals
- Maintained risk exposure within acceptable parameters through controlled rollout
- Integrated multiple third-party data sources via API partnerships
- Built data pipeline architecture supporting real-time enrichment
- Established compliance framework for external data usage
The Result
Successfully launched credit risk uplift product achieving 22% approval rate increase while maintaining risk exposure within targets. Third-party data enrichment enabled approvals for previously declined creditworthy customers, driving incremental revenue. Established scalable data partnership framework and integration patterns reusable for future data products.